Smart leaders care 

about business sustainability.

Featuring in-depth interviews of 21 leading CEOs, Mark Lefko’s book examines this vital subject from the perspective of today’s most influential business executives.

Available at Barnes & Noble and as well as many bookstores.

"The future of our planet depends on our ability to devise sustainable solutions through entrepreneurship. These practical examples of leadership show how companies can benefit from ethical business practices.
- Sir Richard Branson, Chairman Virgin Group
"If you feel that your business requires you to choose daily between your conscience and your responsibility to your shareholders, you need to read Mark Lefko's book. It’ll show you how to conduct business in a way that allows you to sleep at night, and just as important how to justify your decisions to your investors."
-Paul Polman, CEO Unilever
"Mark Lefko was my CEO coach for nine years at Patagonia, and during that time I saw first-hand his passion for sustainability and leadership. With this book, he challenges other business leaders to discover how they can profit by sharing that passion.
-Casey Sheahan, Former CEO of Patagonia
“Sustainability is at the forefront in our minds. This book makes the seemingly complex theory of Global Sustainability easy to understand, and demonstrates that it isn’t just some vague concept—it’s a sound, necessary business strategy.” 
-Ann Sherry, CEO Carnival Australia
"After reading this book you’ll understand how your company’s well-being is inextricably linked to that of your customers, your suppliers, your employees and the communities they live in. You’ll also gain an appreciation of how these matters are interconnected and how you can benefit from working at those intersections."
-Andrew Liveris, Chairman & CEO The Dow Chemical Company"
"Mr. Lefko’s inspiring and enlightening book must be required reading in every business school program! It neatly dispenses with the ‘people vs. profit’ dichotomy that has caused so much human misery for the last hundred years, and suggests a better, more profitable, more sustainable way of doing business."
-Adlai Wertman, David C. Bohnett Professor & Founding Dir. of  USC Marshall Brittingham Social Enterprise Lab
"Through nine easy to understand and clearly articulated best practices Mark Lefko, in his new book, not only shows the way leaders can create sustainable businesses all over the world but how that in doing so they can positively increase their triple bottom line."
-Robert ter Kuile, Global Head of Sustainability, Fossil Group


Richard Branson, Founder, Virgin Group
Paul Polman, CEO, Unilever
Ann Sherry, CEO, Carnival Australia
Marc Benioff, CEO,
Dave MacLennan, CEO, Cargill
Blake Mycoskie, Founder, TOMS Shoes
Andrew Liveris, CEO, Dow Chemical Company
Francois-Henri Pinault, Chairman/CEO, Kering
Cyrus Mistry, Chairman, Tata Group
Guilherme Leal, Co-Chairman, Natura
Walter Robb, Co-CEO, Whole Foods Market
Seth Goldman, CEO, Honest Tea
Feike Sijbesma, CEO, DSM
David Griswold, CEO, Sustainable Harvest Coffee Imp.
Frank Dulcich, President and CEO, Pacific Seafood
Jon Provisor, CIO, Guidance Production
Mike Kaplan, President and CEO, Aspen Ski Co.
Mike Sangiacomo, CEO, Recology
Phil Clothier, CEO, Barrett Values Centre
Ryan Devlin, Co-Founder, This Bar Saves Lives
Tom Szaky, Founder and CEO, TerraCycle


In exclusive interviews executives explain:

  • How the Global Sustainability movement is shaping the growth of the most profitable companies around the world

  • How your company can participate fully in this movement and profit from your participation

  • How your guiding ethical principles shape your company’s identity, and why they’re vital to your survival

Mark's Published Articles

Why Trust And Equality Are The Pillars For A Sustainable Business

Employees who feel secure in their jobs, who feel respected and trusted, will go to surprising lengths to earn and keep their employers’ respect. In short, happy employees are more productive employees. 

I interviewed CEO Marc Benioff and asked why Salesforce thinks that building trust with its employees matters. His reply was...

Read Article >>

Sustainability: It’s More Than Just Being Green

Ask your colleagues to define what sustainability means and you’ll get a lot of responses related to environmental consciousness or “going green.” But that definition sells sustainability short. 

To make decisions for a company to embrace global sustainability, a business leader must practice what is called sustainability leadership - leading with the awareness that every transaction has an impact on people, planet and profit...

Read Article >>

How Community Connections Can Drive the Long-Term Sustainability of Your Business

Giving back to the communities that supply your business with labor and raw materials isn’t just a matter of ethics or public relations; it’s a wise business practice.

Taking care of the people who live and work in your company’s shadow ensures the long-term sustainability of your supply chain and improves the quality of the talent pool that may someday produce your best and brightest employees...

Read Article >>

How Long-term Thinking Leads To Sustainable Decisions

There's too much focus on short-term results in business today. Striking a balance between short-term earnings and long-term investments requires courage on the part of CEOs and business leaders.

I interviewed Paul Polman, CEO of consumer products giant Unilever, who has shown that kind of courage. On the day he became CEO he abolished quarterly profit reporting...

Read Article >>
1 to 1 CEO Coaching

With C-suite experience in multiple industries, Mark brings the personal integrity and honesty you would expect from someone who has provided counsel to some of the top CEOs.

Speaking Engagements

Keynote topics range from sustainability and leadership to unlocking the power of your team. Mark's prevailing message of "do well while also doing good" is always commercially valuable.

Video: Sustainability Leadership

When companies focus on embracing sustainable practices that benefit people and the planet, they also help grow profits. Watch the video for an overview on sustainability leadership in today's world.

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